› Today’s lead
An open editorial on the future of media
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Publishers Are Finally Making Real Money From AI — by Selling Trust, Not Traffic
Collective licensing is quietly paying publishers millions in fresh revenue for content that regulated industries can legally trust — even as AI-generated fake newscasts of blue-state collapse rack up millions of views, one of them landing on the president’s own feed.
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Essays
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Governing WordPress AI: How Publishers Can Keep Their Voice
WordPress released an AI plugin that offers fundamental editorial features for publishers but requires extensions to meet specific brand needs.…
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Why Editorial Workflows Are Becoming the Competitive Advantage in 2026
Editorial workflows are the new competitive battleground for publishers. Most editorial work happens outside the CMS, but companies now see…
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Media
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Publishers Are Finally Making Real Money From AI — by Selling Trust, Not Traffic
Collective licensing is quietly paying publishers millions in fresh revenue for content that regulated industries can legally trust — even…
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Publishers Are Done Waiting for Google’s Intent — Now They Manufacture Their Own
As Google’s intent-rich search traffic disappears, publishers from People Inc to BuzzFeed are learning to manufacture demand from their own…
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Byron Allen Didn’t Buy a Newsroom — He Bought a Brand to Point at YouTube’s Ad Billions
Byron Allen reveals BuzzFeed was never about journalism — it’s a storefront for a free-streaming aggregator chasing a slice of…
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WordPress
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WordPress AI 1.2.0: Suggest Reply, Bulk Summaries, and the Editorial Accountability Publishers Still Own
July 23, 2026 — WordPress AI 1.2.0 shipped July 14 and marks a quiet threshold: after two releases spent watching…
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Gutenberg 23.6: Tabs and Playlist Graduate, Inline Notes Arrive, and the Editor Commits to the Iframe
July 22, 2026 — Gutenberg 23.6 shipped July 22 with three threads that shift the editor from plumbing to product:…
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WordPress 7.1 Beta 1: Collaborative Notes, Responsive Styling, and a Media Library That Finally Keeps Up
WordPress 7.1 Beta 1 is here, with threaded collaborative Notes, responsive and interactive styling that moves design control into the…